Elaine Penhaul, founder of multi award-winning property staging business Lemon and Lime Interiors, is a woman of many parts:  

• A mathematician by training, her career has encompassed coaching sailing internationally, teaching maths to disadvantaged pupils in the centre of Birmingham and using coaching to effect culture change in UK police forces.  

• Her late career change, forced by a series of challenging personal events, into property investment and staging is an inspiring story of innovation and resilience.

• Elaine’s businesses and herself, have won many national and international awards - including National Businesswomen’s Award for a micro business in 2021.

• Elaine is regularly quoted as a thought leader on property marketing in publications such as Estate Agent Today and The Times. She is a contributor to many property podcasts.

• Her book, ‘Sell High, Sell Fast – how to sell your home for the best possible price in the quickest possible time’ was published in October 2020 and immediately became an Amazon no 1 best-seller.

• She continues to innovate using her mathematical mind in a creative industry and has developed the first worldwide app for tracking the return on investment within property staging.