Entrepreneur, speaker, coach.

  • Elaine is a mathematician talking interiors; her unconventional journey from trainee actuary to celebrated home staging guru is inspirational.

  • Elaine is a grandmother talking tech; in spite of starting her business at a time when many of her contemporaries were slowing down in their careers, in an industry populated mostly by creative women, Elaine has chosen to embrace technology to its fullest potential to scale her business. She has created the first worldwide app to evidence return on investment in staging and is currently focused on creating a full ERP system for the industry.

  • Elaine is a sailor talking resilience; her early career coaching sailing in all weathers, all over the world, ensured Elaine developed an enviable practical resilience. Coupling that with significant personal challenges including motherhood to four children, one of whom has Cystic Fibrosis, divorce, and the death of her brother, has given her strategies to weather any storm. She passes these on with humour and compassion using skills gained from her mid-life career as a business coach.

  • Elaine finds time for her writing and as result is a best-selling author talking cushions; who knew that cushions are the gateway to a great home sale? Elaine engages her audience, using stories ranging from deeply emotional to downright insightful and even at times a little silly, to explain how to get a great offer for a home sale in super quick time.

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